2019 Understanding Today’s New Home Buyer: Insights, Influences & Latest Trends
Name:
2019 Understanding Today’s New Home Buyer: Insights, Influences & Latest Trends
Date:
April 10, 2019
Time:
1:00 PM - 2:00 PM CDT
Registration:
Register Now
Event Description:
Knowing your buyer is the first step in creating effective marketing campaigns. Mary Kaye O’Brien, Director of Insights at Zillow Group, shares insights from the Zillow Group Housing Trends Report 2018 and new data about new home buyers, their motivations and their pain points. Mary Kaye will be joined by Metrostudy’s consumer segmentation expert, Paige Shipp, who will discuss Metrostudy’s exclusive research, including how to reach new home buyers based on their consumer groups and what design elements, features and options resonate with each consumer group.
